Red Crown Productions is partnering with publisher Chooseco LLC, the owner of successful children’s book series Choose Your Own Adventure.

Choose Your Own Adventure, a series which is yet to be adapted for film or TV, is the fifth best-selling book series of all time. The books allow readers to navigate their own journey by making choices that determine the main character’s actions.

Founded by Choose Your Own Adventure authors R.A. Montgomery and Shannon Gilligan, Chooseco LLC is a publishing company dedicated to re-launching the CYOA series.

Red Crown producers Daniela Taplin Lundberg and Daniel Crown see the brand as one that will easily translate to film and TV: “The original author, Ray Montgomery, is a true visionary. Choose Your Own Adventure was the Harry Potter of my generation and I know there is a tremendous fanbase for the series. We are very excited to re-launch the series with the right creative team and feel it is the perfect platform for storytelling in the 21st century,” said Lundberg.

“We talked to a number of gifted producers, but we were looking for someone who grew up on the brand and understood what Choose means to its original fans. We are so excited to be working with Daniela and Dan on this. It’s such a great brand for the digital age,” added publisher Shannon Gilligan.

Over 185 Choose Your Own Adventure stories were published between 1979-1999. The series has been translated and published in 38 different languages and there are over 250 million Choose Your Own Adventure books in print.

Also, Red Crown goes into production this month on comedy Goats, starring David Duchovny and Vera Farmiga.