The Oscar winner will star for Sony in Brownie Wise, which Tate Taylor of The Help fame will direct.

Brownie Wise centres on the eponymous marketing pioneer and businesswoman who created the Tupperware home party strategy.

Taylor will write, produce and direct the film based on Bob Kealing’s non-fiction book Tupperware Unsealed.

David Hoberman and Todd Lieberman of Mandeville Films and Television packaged the project and brought it to the studio.

The partners will produce alongside Tom Shelly of Steele Mill Productions and Taylor through his Wyolah Films. John Norris and Alex Young will serve as executive producers.

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