Summit Entertainment has acquired worldwide film and television rights to the entire franchise based on communication expert John Gray’s book series Men Are From Mars, Women Are From Venus.

The first book caused a sensation when it was published in 1992 as it was the first to analyse relationship problems in terms of distinct gender differences. Gray has written more than a dozen books since then.

Gail Berman and Lloyd Braun will produce the film project through BermanBraun. Summit’s president of production Erik Feig and vice-president of production Meredith Milton will oversee, alongside BermanBraun’s head of feature film development Andrew Mittman, who brought the project to the company.

Men Are From Mars, Women Are From Venus is not just the title of a book, or what we know will become an amazing film and TV franchise – it is a pop cultural mainstay and comically, sadly, romantically, all too often still true these many years after first being published,” Feig said.

“While men and women may never truly speak the same language, we’re thrilled to explore their perpetually hilarious, painful and romantic conflicts on the big screen,” Berman and Braun said.

Gray is represented by attorney David M Given in San Francisco.