Production has begun on A Faster Horse, the first film from Nigel Sinclair and Guy East’s White Horse Pictures.

The documentary explores the history and legacy of America’s iconic Ford Mustang in its 50th anniversary year. 

This marks the first project that Sinclair will produce under the White Horse Pictures label he and East formed earlier this year after exiting Exclusive Media.

David Gelb, whose credits include the acclaimed Jiro Dreams Of Sushi, directs for White Horse Pictures with the cooperation of The Ford Motor Company.

Glen Zipper, the former head of documentaries at Spitfire Pictures, produces alongside Sinclair. East serves as executive producer with Nicholas Ferrall, executive in charge of production for White Horse Pictures

A Faster Horse will look at the passion the Ford Mustang inspires among not only enthusiasts but lovers of the car across the world.

Gelb will blend anecdotes and interviews with those who built the Mustang legend over the years as well as insights from the next generation of designers.

“In recent times, Steve Jobs has taught us that practical, everyday objects – a music player, a personal computer – can be objects of great aesthetic beauty,” said Sinclair.

“The Mustang was perhaps the earliest exemplar of this philosophy. There has never been a car that has resonated so deeply in American culture as the Mustang, and David Gelb will bring his unique cinematic approach to the project.”

“Ford has generously allowed our team full access to a wealth of archive materials and unparalleled permission to document the design and creation of the 2015 Mustang,” said Gelb.

In addition to Ferrall, the White Horse Pictures documentary team includes executives Jeanne Elfant Festa and Cassidy Hartmann.