Former NBC Universal exec joins firm behind Nick Cave feature doc 20,000 Days on Earth to spearhead TV push.

Former NBC Universal and Warner Music executive Patrick Vien has joined London-based production outfit Pulse Films as president.

Based in New York, Vien will report to company CEO Thomas Benski.

Vien’s appointment chimes with Pulse’s ambition to push into scripted and non-scripted TV in the UK and US and their planned launch of online channels.

The company has previously produced shows including ITV1 ob-doc The Cruise Ship and C4 doc When Bjork Met Attenborough.

Vien, president of global TV networks for NBC Universal between 2004-6, became chairman and CEO, Warner Music International (WMI), and most recently served as president and COO at Bankable Enterprises, overseeing commercial activities for Tyra Banks. 

Pulse are known for their work in commercials and film - having worked on features including 20,000 Days on Earth, Who is Dayani Cristal? and Katy Perry: Part of Me – and their strong connections in the music industry.

CEO Thomas Benski said: “We’re delighted to have Patrick joining Pulse at this exciting stage. He brings with him a wealth of experience and an entrepreneurial drive that complements our own culture.

“We are ideally positioned to take advantage of the current landscape and have actioned big plans for growth, specifically within the fields of TV, branded entertainment and channels and Patrick will be a major asset in helping us to further this expansion.”

Vien said: “The global disruption in the media market has created an unprecedented golden age for premium content and IP ownership.  I’m thrilled to join Pulse because it’s among the few growing studios that knows how to excel across TV, branded entertainment, channels, film, commercials and music.”