EXCLUSIVE: Music giant to rep rights to Pulse’s originally commissioned film and TV music, TV shows in the works.

Sony/ATV Music Publishing has inked a deal to administer Pulse Films’ originally-commissioned film and TV music.

The rights tie-up between buzzed-about London-based outfit Pulse – producers of Gael Garcia Bernal doc Who is Dayani Cristal? and upcoming Nick Cave doc 20,000 Days on Earth – and music kingpin Sony/ATV, will include soundtrack rights to Pulse’s upcoming C4 First Cuts doc Payday directed by Fred Scott and Nick Davies (Fred & Nick), who made the Take That doc Look Back, Don’t Stare, and the score for a primetime series for a UK broadcaster, due to air next year.

At Sony/ATV, James Carslake and Jon Pugh will look to grow Pulse’s music publishing catalogue, and find creative opportunities for the company’s artists across their projects.

Pulse’s roster of directors includes Shut Up and Play the Hits and No Distance Left to Run directors Will Lovelace and Dylan Southern, Ben Newman, D.A.R.Y.L, Mat Whitecross, Dave Ma and Johnny Hopkins.

The company works across film, music, television, advertising and branded content. Also currently in production is Stephen Kijak’s Untitled Backstreet Boys documentary.

Publishing projects will be overseen day to day by Pulse’s head of music partnerships and communications, James Hopkins.

Pulse Films MD of film and entertainment Sam Sniderman said: “Music forms an integral part of our company heritage and DNA and is an area where we strive to push the boundaries of what is achievable with creative collaboration.

“We are incredibly excited to be working with Sony/ATV to not only help build and shape our own Pulse Music publishing catalogue, but also to explore ambitious new ways to enhance the impact of music, soundscape and original score across all of our future projects in film, TV, branded content and advertising.”

In November, Pulse struck a deal with Vice Media to boost the indie’s expansion into the US. The two companies signed a strategic partnership in which the youth publishing brand will coproduce some of Pulse’s scripted and unscripted US TV projects.

In October 2012, the company received a £2.3m investment from film producer Sharon Harel.

Together with EMI Music Publishing, Sony/ATV owns or administers more than 2 million copyrights including those from iconic music catalogues such as Leiber Stoller, Mijac Music, Motown and Famous Music.