Chairman and CEO Robert Simonds and president Sophie Watts announced the hire of the Yahoo CMO and head of media on Friday.
Savitt will start as president of digital in October and will report to Simonds with a “dotted-line report” to Watts.
At Yahoo Savitt oversaw global brand marketing, product and performance marketing and audience engagement strategies as well as original editorial and video content across Yahoo News, Yahoo Finance and Yahoo Sports.
She also led the editorial launch of more than a dozen digital magazines in addition to Yahoo’s original video programming, such as the Yahoo Live Nation and Mike Tolin’s Sin City Saints.
“Kathy’s combined expertise in marketing and digital content creation is unparalleled,” said Simonds. “Her industry experience and creative vision will establish STX Digital as a new and disruptive force in the entertainment industry as we tell compelling stories to a global audience.”
“I’m excited and proud to join Bob, Sophie and the STX team,” said Savitt. “In a time of unprecedented change in the media industry, STX is redefining storytelling. Viewers are in control and each film or show has to earn its space in their time on its own merit. What we are doing at STX hasn’t been done before; we are creating a new way for audiences to access meaningful stories, from wherever they are.”
Prior to Yahoo, Savitt was CEO of Lockerz, a company she founded in 2009 to get content to Generation Z, and evp and CMP at American Eagle Outfitters.
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