Partnering with Common Sense Media, Target’s new service makes it easier for parents to pick the right content for their children.

Target has announced that its new family-friendly digital video service, Target Ticket, is available to guests nationwide.

Partnering with San Francisco-based Common Sense Media, Target Ticket gives guests access to thousands of reviews, making it easier for parents to choose the right content for their children.

In addition, guests can set filters according to the likes of level of violence and profanity, as well as customising a profile for each family member.

Anne Stanchfield, divisional merchandise manager of entertainment at Target, commented: “Many of our guests told us that streaming and viewing videos is complicated, so we created Target Ticket to simplify the experience.

“Target Ticket will help guests who are looking for a kid-safe, easy-to-use service that mirrors what they have come to expect from Target’s entertainment offerings - a premium selection of the newest titles plus exclusive content, all at an affordable price.”

30,000 film and television titles are available to buy or rent, download or stream at home or on-the-go through Target Ticket. Current selection includes World War Z, Iron Man 3 and Game of Thrones.

Target Ticket is currently available on PC and Mac, Android and iOS, Roku, Xbox, Samsung televisions and Blu-Ray players, with availability on additional devices in the coming months.