Morgan Spurlock is expected to attend the opening night of the festival, which will take place in June for the first time this year.

The 18th edition of Sheffield Doc/Fest is to open with Morgan Spurlock’s POM Wonderful Presents: The Greatest Movie Ever Sold on June 8.

It will be the European premiere of the documentary about the world of product placement, which screened at Sundance earlier this year.

Spurlock will attend the opening night as well as giving a masterclass during the festival.

The festival’s programme will feature a number of other Sundance titles which are to receive their European premieres including Ian Palmer’s film about the Irish traveller community Knuckle, and Steve James’ The Interrupters, about violence in cities. James will also be in attendance to give a masterclass.

Marshall Curry’s If A Tree Falls: A Story Of The Earth Liberation Front will play as part of a strand about the role of documentary and social media in the protest movement.

Australian film-maker Matthew Bate’s Shut Up Little Man: An Audio Misadventure will also screen along with Andrew Rossi’s Page One: A Year Inside the New York Times.

Sheffield Doc/Fest has moved from November to June for the first time this year. It will run June 8-12.

“Moving to June from November has allowed Doc/Fest to bring new international hits to launch into Europe so much more quickly”, said Doc/Fest’s film programmer Hussain Currimbhoy.

“We’re delighted to be showcasing these very strong titles out of Sundance, and this is just the tip of the iceberg!”