Top French film sales executives Baraton and Yohann Comte pool skills and contacts to create new company ahead of EFM.

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Wild Bunch’s former head of international sales Carole Baraton has joined forced with ex-Gaumont sales executive Yohann Comte to create a new Paris-based international sales and co-production company.

Other Charades partners include Pierre Mazars, who was previously vice-president of international sales at Studiocanal, and Constantin Briest, an entrepreneur and founder of Paris-based co-production and co-distribution company Asuna.

The team will make their market debut at the EFM where they will present the company and also scout for projects with the aim of building a first line-up for Cannes. 

The company has the capacity to invest minimum guarantees in select projects.

“Charades will focus on films that are by turn inspirational, entertaining, rousing, disturbing, terrifying and tear-jerking, but always audience-driven. It will service a cross-generational, cross-cultural and cross-border audience,” the partners said in a joint statement.

They said the choice of Charades as the company name was driven by the desire for a French word that would translate easily into most languages.

Baraton spent 15 years at French sales powerhouse Wild Bunch and joined the company in its infancy. Working alongside its co-chief Vincent Maraval, she piloted sales on titles as diverse as I, Daniel BlakeMarch Of The Penguins and Spirited Away.

More recently, she oversaw the launch of Wild Bunch’s high-end TV department, scouting and then selling high-end series such as Medici: Masters Of Florence.

At Charades, she will oversee sales and acquisitions across all English-speaking territories as well as Benelux and Scandinavia.

Comte – who spent six years working alongside Cécile Gaget at Gaumont as deputy head of international having started his career at EuropaCorp/Roissy Films – will handle sales and acquisitions in Western Europe, Japan, South Korea and Latin America

Mazars will be responsible for Eastern Europe, Middle East, South-East Asia and also oversee the operational management of Charades. Briest will oversee structuring of corporate and production financing.