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Oscar hopefuls exploit the hype

With the 73rd Academy Awards ceremony on Sunday, this year's Best Picture candidates are taking full advantage of their nominations to build their box office before one of them walks off with all the glory.Chocolat and Traffic in particular have seen a host of last minute pre-Oscar openings. Lasse Hallstrom's latest saw massive screen averages of $8,014 and $9,003 over its four-day openings in Switzerland and Germany. The film has opened in all Nordic territories, the ...

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