Price variation, including cheaper for brit indie films would be a terrific step forward, not least for encouraging a broader audience to attend, including those living in social-economic deprivation. For example, with ticket price variation tests within a community film offer www.filminafan.com where family tickets are 6.50, we've seen a loyal and repeat customer base grow, with people attending screenings 15-20 times a year, rather than the UK average of 2.7 Our cinema networks could once again appeal to the masses
Comment on: Soda, BFI launch Children’s Cinema Club
Brilliant - great to see this collaboration come together and genuine pan-UK input. Looking forward to seeing what films are selected and happy to promote
Comment on: UK needs to serve changing audiences
Well said, Sir Puttnam. We're very interested to see the results for @TheMachinemovie - released last Friday in cinemas and via i-tunes (where it's reached no.2, behind The Hunger Games), quickly followed by DVD/BluRay March 31st. The producers are distributing - bringing their passion and commitment to bear for a burst of marketing activity. But they are crucially not alone - but rather, supported by freelance, knowledgeable distribution consultancy and marketing services. They're paying service fees; closer to their revenue streams and have a direct relationship with their fan-base. Parallel research commissioned, which we'll be happy to share in the coming months.
Comment on: Why the UK is missing out on co-production
It is not a uniform picture across the UK of course. more than 30% of productions coming out of Wales have been EU co-productions, for example, and further co-pros beyond EU. Needs must - but it's been a very productive set of relationships. Recent co-pros with Sweden, several with Ireland, Spain & many more in the pipeline. Would love to see rejoining of Eurimage and more proactive work in this area
Comment on: Diversity: UK must invest
Well said Andrea. Chiamamanda's talk is inspirational, entertaining and thought provoking on the need for change. This is a multi-faceted need as you say, and one that needs to extend to would-be filmmakers from disadvantaged areas and backgrounds and to those with disabilities too.