UK exhibitor Picturehouse Cinemas is working with Joiningthedots.tv to show films licensed to the site across its UK cinemas.
Joiningthedots.tv is a documentary website from Mercury Media and The Independent newspaper.
The first title to hit cinemas, from late May, is Joshua Dugdale's The Unwinking Gaze about the Dalai Lama.
MercuryMedia MD Tim Sparke commented: 'Releasing the best films from the joiningthedots.tv stable onto the big screen was always an ambition we had hoped to realise. To have achieved this in advance of our roadband launch is a vote of confidence in the joiningthedots.tv concept. The films chosen as part of this initiative will premiere first theatrically before going into the online, TV and DVD markets.'
Picturehouses Head of Marketing Marc Allenby added: 'The power of Picturehouses theatrical marketing expertise alongside that which the Independent brings, will provide an unprecedented opportunity for talented film-makers to reach out to a whole new audience. The choice of The Unwinking Gaze as our first film in the season will set a standard we know joiningthedots.tv can replicate. We will be premiering a new title every six weeks.'
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