Nevette Previd has launchedthe entertainment marketing firm Nevette Previd Inc, which will focus onstrategic partner development and integrated grassroots marketing and socialaction campaigns tied to film campaigns.

The client roster currentlyincludes clients Participant Productions, Elevation FilmWorks, ProcessProductions, Plum Pictures, The San Francisco Film Festival, and the NY AidsFilm Festival.

Previd also serves asco-director along with Richard Paradise of The Martha's Vineyard nternational Film Festival, which isset to run this year from Sept 14-17.

Previd previously served asvice president of marketing at IFC Films, where her feature campaign creditsincluded My Big Fat Greek Wedding, Y Tu Mama Tambien, Metallica: Some KindOf Monster, and Me And You AndEveryone We Know.

She also headed the filmdepartment for Freud Communications in London and ran Fox Searchlight's NewYork PR office.