Promotional Feature - Cash on demand
The theatrical sector has always been at the centre of the film universe. Over the years, though, its dominance has diminished. First came the threat from television, then video, followed by its digital sibling DVD. Now, there is a new kid on the block, one that is shaping up to be a potent new competitor in the fight for the consumer purse but one that represents a significant opportunity for the film industry: video-on-demand (VoD).