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An awful lot of ANONYMOUS on here? We tried something new in order to maximise revenue for the film makers and we told you how it went. Compare it to other niche releases and add actual budget + P&A + actual amount of screenings and screen size ... its not quite as simple as looking at a single number - the release is also a partnership across cinema/home video and production so we all benefit from each other.... we're very pleased with how its gone. Also - the most important thing is the film not the release strategy - seems like many forget that!

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