Indie distributor Revolver Entertainment beat the major studios at the British Video Association Awards 2007, taking the Best Feature Film Marketing Award for the DVD release of urban drama Kidulthood.

The judges, which picked the Kidulthood campaign over those for bigger releases including Cars and The Da Vinci Code, said: 'The judges were impressed by the resourcefulness and ingenuity shown by Revolver's in-house marketing team. The daring and bold Cromwell Road poster and the 'hug a hoodie' campaign were especially noteworthy.'

Justin Marciano, Revolver's managing director, said: 'Creating clever campaigns to grab attention for our DVD titles is what we are passionate about, so it is fitting that our exceptional team has been recognised by our industry peers with this particular area. Winning the award really is the crowning glory on what has been an incredibly successful campaign.'