Robert W Rubin has joined Sony Pictures Home Entertainment (SPHE) as executive vice president.
Rubin reports to SPHE president David Bishop and will work on global strategy and business development and spearhead SPHE's faith-based and family entertainment initiatives.
Prior to SPHE, Rubin held several senior executive positions at Universal Pictures including stints in the film, home entertainment and consumer products divisions. Most recently he was executive vice president of Universal Worldwide Entertainment and Universal Home Entertainment Production.
'The home entertainment industry has become a rapidly changing, global business which requires strong skills to create smart and immediate responses to new and old challenges,' Bishop said, adding that Rubin's skills would be 'especially critical' in the acquisition, development and production of faith-based content.
Rubin reports to SPHE president David Bishop and will work on global strategy and business development and spearhead SPHE's faith-based and family entertainment initiatives.
Prior to SPHE, Rubin held several senior executive positions at Universal Pictures including stints in the film, home entertainment and consumer products divisions. Most recently he was executive vice president of Universal Worldwide Entertainment and Universal Home Entertainment Production.
'The home entertainment industry has become a rapidly changing, global business which requires strong skills to create smart and immediate responses to new and old challenges,' Bishop said, adding that Rubin's skills would be 'especially critical' in the acquisition, development and production of faith-based content.
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