SHOWEST SEMINAR: rising admissions in int'l markets
Titled "Strategies onIncreasing Admissions in Today's Marketplace," the kickoff seminar at theShoWest exhibition convention provided plenty of data to chew on but a paucityof answers to fears that the current international audience might decline as otherforms of entertainment assert themselves in the developing digital universe.Presenters included Nick King, president Neilsen Entertainment International;Tomas Jegeus, exec vp marketing, Twentieth Century Fox Intl and SuwatThongrompo, ...
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