Studio production costs soar to record levels
Jack Valenti's state-of-the-industry address at ShoWest today (Mar 4) was startling not only for the fact that 2002 admissions were the highest in the US since 1957. Despite stabilising production costs over the past few years, negative cost of films released by members of the Motion Picture Association Of America (MPAA) were up a dramatic $3.9bn in 2002 - an upturn which was only partly offset by a small drop in the average cost of releasing them.
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