Taylor Nelson Sofres buys into cinema services
US market research giant, Taylor Nelson Sofres, has announced the acquisition of two American cinema services companies: Theatrical Entertainment Services and sister firm RapidChek Reporting for an initial cash payment of $38m.The two businesses track cinema attendance and box office figures, as well as monitoring trailer and on-screen advertising. Last year, they generated turnover of $9.9m and earnings before interest and tax of $5.3m.
Continue reading – simply subscribe below
Screen International Subscribers:
Not a Screen International subscriber?
Find out more about all the benefits of a subscription to Screen International.