Telefonica has appointed Kim Faura as the first corporate general manager of the newly organised contents division, Contenidos de Telefonica.

Faura will take charge of co-ordinating contents and seeking synergies across the Telefonica group's multiple platforms and international holdings which include television, film, mobile phones and the internet.

Faura was previously general manager of marketing at Telfonica de Espana and prior to that he worked at tobacco company Altadis under current Telefonica president and former Altadis president Cesar Alierta.