The casting cash

Stars can be important elements when it comes to packaging elaborate European co-productions. Obviously, casting a German lead may help sell the film in German-speaking territories or raise funding in those territories. The Weinstein Company's Colin Vaines acknowledges that with lower-budget European films, directors are often what sell the work internationally. 'But if you're going out seeking funding with a patchwork of money from different countries, it can be enormously helpful ...