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The secrets to Japanese box-office success

Japanese cinema-goers paying $18 for a ticket tend to make conservative choices when they reach the front of the queue. This goes some way to explain the 59.5% market share garnered by local films at last year's box office. Audiences know what they will get from the new animation from Hayao Miyazaki (Ponyo On The Cliff By The Sea), the latest theatrical reworking of a TV police series (Partners: The Movie) and a feature adaptation of a popular manga TV series (Boys ...

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