The exclusive digital screening of Toy Story 2 at the Odeon Leicester Square, London raked in an impressive £150,000 ($240,000) in its opening three days.

The highly-anticipated Walt Disney/Pixar animation, billed as one of the few sequels that is better than the original, is being projected using Texas Instruments' latest prototype DLP Cinema technology for a one week platform release. The computer-generated production widens across the country this Friday, Feb 11, in over 400 traditional cinemas and via digital projection in UCI's Trafford Centre and Warner Village's Finchley Road multiplex.

A Bug's Life, which was released across the UK on the same weekend last year, pulled in £4.2m ($6.72m) on its opening weekend and became 1999's third highest grossing film with a total of $45m.

Toy Story 2 was not the only success at the cinema this weekend as Oscar favourite American Beauty boasted a second weekend screen average of £9,121 $14,600. It scooped £2.6m ($4m), excluding previews, from 311 sites and has now taken £3.5m ($5.6m), keeping new entry House On Haunted Hill off the top spot. However, the Warner Bros spookfest, a remake of the 1958 classic horror, held a stable screen average of $5,000 taking £1m ($1.6m) from 297 sites over the weekend (Feb 4-6).