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UK film distributors boost media advertising spend

UK film distributors are investing more money intomedia advertising according to the Film Distributor's Association (FDA), thetrade body for UK theatrical film distributors. Inthe first six months of this year the territory's distributors spent $139m (£79.8m)on media advertising, a massive increase of 16% over the same period of 2004when $120m (£68.9m) was invested.Thelion's ...

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