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UK's FDA launches one-minute summer cinema trailer

Summer admissions in the UK have increased steadily in the past five years, with 2007 up 27% from 2003, and are expected to continue to increase according to the Film Distributors Association (FDA). According to a survey from the trade body, more than two-thirds of UK adults citied summer movie releases as one of the most exciting things to look forward to in the summer season, trailing behind holidays and barbeques. 81% of the survey participants agreed that summer is the ...

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