Marc Weinstock has beennamed executive vice president of marketing for Screen Gems, overseeing upcomingreleases like the imminent Underworld: Evolution, When A Stranger Calls and The Covenant.

Weinstock, who moves over from Tristar Pictures to replace Valerie Van Galder followingher appointment as Sony's domestic marketing chief, will continue to work onTriStar titles such as Christophe Gans' Silent Hill and Ryan Murphy's Running With Scissors.

'For many years now, Marc has been a tremendous asset to our department,'Sony's worldwide marketing and distribution chief Jeff Blake said.

'Since joining the company in 2000, he has proven and honed his skillswhile delivering innovative campaigns on a number of our most successful nicheand genre titles.'

Weinstock recently served as senior vice president of marketing for TristarPictures and prior to that held a similar position for Screen Gems.