Former Paramount president Frank Yablans' Promenade Pictures will enter the US theatrical distribution arena with the 3-D CGI feature The Ten Commandments on Oct 26.

The film is the first in the 12-title Epic Stories Of The Bible series to be launched by the family-oriented production and distribution outfit.

Each film will be produced by Promenade along with New Zealand-based Huhu Studios and Singapore-based iVL Animation. Promenade will market and distribute all of the films theatrically in the US and retain worldwide rights. Upcoming films in the franchise will be announced in the coming months.

Promenade Pictures plans to release four to six films a year, including acquisitions, in the $5m-20m budget range.

The Ten Commandments is voiced by Ben Kingsley, Christian Slater, Alfred Molina, and Elliott Gould (God). Bill Boyce and John Stronach direct from a screenplay by Ed Naha.

'Expanding into theatrical distribution is the logical next step for this company as we've stepped up development and production operations over the last year,' president and chief operating officer Cindy Bond said.

'We have been in business for four years, and over the course of these four years, we have worked diligently to nurture the writers to ensure strong screenplays.'

'We at Promenade are extremely proud to present our first motion picture release,' chief executive officer Yablans said. 'Promenade is in a unique position to facilitate the production and distribution of quality values-based entertainment to families worldwide. Our sole purpose is to market and distribute family entertainment content.

'Not since the young Walt Disney and his brother Roy had a similar vision in 1938 has an opportunity like this been present.'

Bond, who founded Norann Entertainment in 1996, oversees a team of executives including Ron Booth, Charlie Gay and John McAdams.