Telefilm Canada is promoting Vancouver’s CineCoup Film Accelerator, a reality show-style competition to provide $1m to fund a new feature and guarantee theatrical distribution in Canada.

The initiative falls under the auspices of the funding agency’s New Ways Of Discovering Canadian Talent marketing campaign.

On Sunday [19] Telefilm presented CineCoup president of distribution and sales Brad Pelman to industry players and media during its Talent To Watch event in Cannes.

Telefilm Canada is promoting Vancouver’s CineCoup Film Accelerator, a reality show-style competition which provides $1m to fund a new feature and guarantees theatrical distribution in Canada.

“We’ve been in the talent development business for more than 40 years, supporting dynamic companies and creators from across the country,” said Telefilm executive director Carolle Brabant.

“We’re constantly innovating in our quest to find and encourage emerging talent. New Ways Of Discovering Canadian Talent was created to promote the next cinematic gems. But to do this, we rely on partners who share our passion for cinema and who want to push the boundaries of development, production, distribution and marketing. That’s why we were so delighted to join with CineCoup as the first collaborator in our promotional campaign.”

The CineCoup Film Accelerator invites filmmakers to apply to with a two-minute trailer and advance through a selection funnel that’s designed to package their projects and build fan support on CineCoup’s social web platform. Viewers can weigh in and earn votes to help their favourite filmmakers advance.