Singapore’s Media Development Authority (MDA) has announced the first project under its International Film Fund (IFF), a Singapore-China-Korea co-production, Neon Sign, to be directed by Korea’s Pil Gam-Sung.

Set in China’s Yunnan province, the film is comedic road movie about a Korean pop idol who flees to China to escape the paparazzi following scandals at home.

Korea’s Nabi Pictures and Singapore’s Bang Productions are co-producing the film with backing from Korea’s CJ Entertainment, Beijing Polybona Film Distribution and support from the MDA. Release is scheduled for 2011.

Launched at Cannes, the IFF aims to provide Singapore-based production and post-production companies with the opportunity to co-produce, or executive produce, films aimed at global markets with international partners.

The fund plans to invest up to $3.6m (S$5m) per film in a slate of 17 to 20 projects, including animation, live-action features and post-production projects.