34 cross-media producers confirmed for 2012 Pixel Lab workshop in Potsdam.

34 cross-media producers will take part in Power to the Pixel’s (PttP) cross-media workshop Pixel Lab, which takes place in Potsdam this July (July 1 – 7).

Of the 34 participants confirmed, 18 are producers bringing projects to the Lab.

The residential week in July will be followed by a three-month strategy and development period. The process will culminate with PttP’s Cross-Media Forum in London in October, when one producer will be awarded The Pixel Lab Prize. Up to three producers will be selected to present their project at TorinoFilmLab’s Final Meeting Event in November.

Pixel Lab tutors include Michel Reilhac, executive director of ARTE France Cinéma, Sean Coleman, cross-media writer and producer, Ben Grass, managing director of Pure Grass Films, and Michelle Kass, film and literary agent of Michelle Kass Associates.

Liz Rosenthal, CEO and founder of PttP, said: “We’re thrilled to see the growing number, diversity and quality of projects and participants this year. We look forward to nurturing these innovative professionals towards the building of sustainable cross-media businesses and IP with higher awareness for 21st century audiences”.

The 18 producers with projects at The Pixel Lab 2012 are:

Nicole Ackermann, Mouna GmbH with Mindville (GERM)

Benjamin Cölle, INDI Film GmbH with The Builders Challenge (GERM)

Alexandre Cornu, Les Films du Tambour de Soie with 13 Twins (FR)

Mads Damsbo, Makropol with Department Q (DEN)

Teddy Goitom, Soeasy with Stocktown X Africa (SWE)

David Grumbach, Juliette Films with Initio (LUX)

Djina Jakir, Studio Dim with My Grandpa is an Alien (CRO)

Judith Katzeff, Illusion Film with Hurricane (SWE)

Lilian Klages, Parka Pictures ApS with Jonalu (DEN)

Aneta Lesnikovska, AKA Film / mediaZOO with LOUD (MACE/NETH)

Laurent Nègre, Bord Cadre Films with ZERU (FR/SWIT)

Christof Neracher, Hugofilm Productions GmbH with Sentir/Ressentir (SWIT)

Andrew Pawlby, The London Quest Company with A Tale of Two Johns (UK)

Martin Percy, unit9 with The KnowYourself Machine (UK)

Maria Laura Piaggio Fonterosa, Piaggiodematei with Cuentos de Viejos /Old Folks’ Tales (SP)

Patrick Rau, kunst-stoff GmbH with The Great Jitters Crossmedia (GERM)

Georg Tschurtschenthaler, Gebrüder Beetz Filmproduktion Berlin GmbH & Co KG with The Wagner File – Interactive Graphic Novel (ITA)

Anna Wydra, Otter Films with Six Degrees (POL)