Power to the Pixel announces new cross media market

This year’s edition of Power to the Pixel’s Cross Media Forum (12-15 October) will include a two day market place, billed as the first of its kind to be dedicated to cross media innovation and business.

Thomas Hoegh, managing partner of Arts Alliance will be delivering the opening keynote to The Pixel Market, which will see 18 producer-led teams (selected from 100 applicants from 23 countries) taking part in one-to-one business meetings with potential partners and financiers from across the media industries.

Nine of the market projects will go forward to The Pixel Pitch Competition backed by French/German broadcaster ARTE to compete for the £6,000 top prize, with the winner of the ARTE Pixel Pitch Prize being announced at an evening awards ceremony on 14 October.

Now in its fourth edition the Power to the Pixel forum will also include key note speeches from ARTE France Cinema’s executive director Michel Reilhac, co-creator of The Blair Witch Project, Mike Monello and film director, producer and long-time collaborator of Richard Linklater, Tommy Pallotta.

“Power to the Pixel has always been a place where cutting-edge ideas can be discussed in a unique collaborative environment,” said founder Liz Rosenthal.

“This year’s world-class speakers will once again show how filmmakers, storytellers and content creators are finding new means to engage audiences and build on the potential represented by digital technologies.

“The Pixel Market will demonstrate the interest of investors in projects which are in tune with the realities of today’s digital economy.”

The Pixel Market is supported by the Media Programme of the European Union, the BFI London Film Festival, ARTE, TorinoFilmLab, Audio Network.

Sandra Hebron, Artistic Director of the BFI London Film Festival said: “We are pleased to be supporting and hosting Power to the Pixel for a fourth year, and applaud the innovation and ambition of this dynamic and ever more relevant event.”