Content has sold its Midnight Madness selection The Day to Splendid for German-speaking Europe and Benelux.

The post-apocalyptic war thriller is directed Doug Aarniokoski, written by Luke Passmore and produced by Guy A. Danella (The Fourth Kind).

The cast features Shawn Ashmore, Ashley Bell, Michael Eklund, Cory Hardrict, Dominic Monaghan, Shannyn Sossamon.

The deal was done ahead of the film’s first P&I screening here in Toronto.

The deal was negotiated by Harry White, Head of Sales at Content and Carl Rickmers at Splendid.

Content is representing international rights and Kevin Iwashina of Preferred Content is handling North American rights.

Content’s TIFF slate also includes Hick and Sarah Palin - You Betcha!

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