Christopher Travers, who prevoiusly worked for Royal Parks and the BBC, will take up the newly created role in October.
The BFI have recruited Christopher Travers to the newly created role of director of marketing, communications and audiences.
Travers will take up the position in mid October, reporting to BFI CEO Amanda Nevill. He will sit on the BFI’s executive board and will work across the whole of the BFI, including the BFI Southbank and BFI IMAX, DVDs, theatrical distribution, BFI National Archive, Sight and Sound and lottery funding, as well as working on the London Film Festival.
The new position will focus on audience experience and contributing to the new strategic direction of the BFI, said the organisation.
He joins the BFI from The Royal Parks where he was director of strategy and communications. His remit covered the Hyde Park concert season, the Olympics and Royal Wedding celebrations in the central parks.
Prior to that he was at the BBC for over ten years in a variety of senior marketing roles including head of consumer marketing for BBC Global News and head of planning and operations for BBC Network Radio Marketing and Comms.
He has also held the posts of head of marketing at the Barbican Centre and for the Welsh National Opera.