Youku Tudou’s Chief Content Officer, Sunny Xiangyang Zhu [pictured], will deliver the opening keynote at the 2013 Asia TV Forum & Market on Dec 3 in Singapore.

ATF 2013 will be held in conjunction with ScreenSingapore 2013 for the second year running.

Zhu was previously the Chief Editor at Youku, China’s leading internet television and video company. The speech — titled Changing The Future of TV Content – Youku Tudou To Build Dreams, Create Awareness and Reward – will cover updates, copyright and piracy issues as well as content strategy.

Koh Lin-Net, Chief Executive Officer of the Media Development Authority of Singapore (MDA), will also be giving an opening address, before Zhu’s opening keynote.