The pact will allow Cinedigm Digital Cinema to distribute BIG & Digital’s matinee programme into museums, attractions and educational venues.
The relationship will kick off with Spookley: The Square Pumpkin on Oct 1.
“Cinedigm’s programmatic approach to alternative content is an obvious fit with the goals of these institutional venues, helping them attract new and expanded audiences, and providing a complementary reach to Cinedigm’s traditional cinema partners,” Cinedigm Entertainment Group COO Michele Martell said.
“Digital content is an intrinsically nimble and efficient way to get content to avid audiences and we are thrilled that Big & Digital - with its nationwide relationships - can get our great content to passionate audiences.”
“As more and more institutional venues go digital, there is a need for high-quality family friendly content,” Tina Ratterman, founder of BIG & Digital, added. “Museums realise the potential for new earned revenue and we are thrilled to partner with Cinedigm to offer the Kidtoons programming that parents can count on and museums can profit from.”
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