The Motion Picture Association (MPA) has teamed up with the 15th Beijing Student Film Festival (BSFF) and the China Film Copyright Protection Association (CFCPA) to launch the second annual China-wide anti-piracy video contest.

The theme of this year's competition is 'Respect Copyrights, Uphold Fair Competition, Protect Originality, Stay Away from Piracy'.

The contest is open to China 's 20 million university students and will challenge them to take a fresh look at the value of intellectual property to society and to individuals. The producers of the best one-minute live action or animation short film will win an all-expenses paid trip to Hollywood to visit MPA member company film studios.

Last year, over a dozen participating film students received recognition awards for their films. Liang Jinwei of the Guangxi University for Nationalities won a seven-day trip to Hollywood and the opportunity to meet with film studio executives.

Mike Ellis, MPA senior vice president & regional director, Asia Pacific, said: 'The quality of last year's entries convinced the MPA and BSFF that the competition was a worthwhile exercise. Piracy is a massive problem in China, and many other countries, and it's a problem that needs as many stakeholders as possible involved in solving it.

'We are particularly pleased therefore that we have been joined by the CFCPA for this year's competition and look forward to seeing another batch of high quality entries.'

Founded in 1993, the BSFF has gained a solid reputation and popularity among China 's filmmaking community and young people, particularly university students.

Established in 2005, the China Film Copyright Protection Association is a non-profit organisation formed by 78 film-related companies to provide copyright consultation and assistance to its members.

The MPA and the CFCPA signed a Memorandum of Understanding in March 2006 aimed at increasing cooperation on copyright protection.

According to MPA's previous research, piracy in China cost the total industry around $2.7bn, with $1.5bn in damage to the Chinese film industry. Pirated DVDs account for around 93% of the market.