The South Korean 4D cinema company will bring its 4DX technology to the Las Vegas convention.
CJ 4DPlex claims the design makes the audience feel immersed in a film by stimulating the senses through features such as motion, wind, strobe, fog, vibration, mist, rain and scent-based special effects.
The newest version of the technology includes more realistic motion effects including natural chair movement, upgraded water system to simulate rain, the ability to switch the water on or off and LED lights on the footrest for safety.
Since its debut in 2010 with a screening of Avatar, 4DPlex has installed more than 14,000 seats in 91 theatres across the world.
CJ 4DPlex will announce the 100th theatre to incorporate its 4DX entertainment at CinemaCon, when visitors will be able to sample the product.
The most successful 4DX film in 2013 was the Oscar-winning Frozen (pictured), which generated a 15-30% higher occupancy rate than its 2D and 3D counterparts in the countries where the technology was made available – namely Brazil, Columbia, Guatemala, Korea, Peru and Russia.
Gravity, Iron Man 3, The Hobbit: The Desolation Of Smaug, Pacific Rim, Fast And Furious 6, Man Of Steel, The Hunger Games: Catching Fire, Thor: The Dark World and Despicable Me 2 also utilised the technology.
“We are incredibly proud of how quickly 4DX has been adopted, particularly over the past 12-18 months, and are looking forward to showcasing this state of the art technology to additional exhibitors looking to build premium cinema experiences in the United States, as we look to aggressively expand in 2014,” said CJ 4DPlex CEO Byung Hwan Choi.
“Not only are we committed to improving the experience and 4D effects featured in theatres, but also to working with the studios to bring the world’s best films to theatres equipped with 4DX.”
CinemaCon 2014 will run from March 24-27.