Who says the age of the promotional freebie is over!

In the post this morning I received a very nifty miniature cardboard coffin with the title True Blood 2 written on it. Inside was a bottle of Tru Blood, screeners for season 2 of the hit vampire romance HBO series and a handy press release.

True Blood 2

Naturally there wasn't actually any blood (or even artificial blood) in the bottle. According to the promotional blurb on the HBO site...

"Sink your fangs into a bottle of Tru Blood, a delicious blood orange carbonated drink inspired by Bill's favorite synthetic blood nourishment beverage. Tart and slightly sweet, Tru Blood pours like a regular soda but appears stormy and mysterious when poured into a glass. Bottoms up - and vampires, remember to drink responsibly!"

True Blood drink

Well, there you go. I look forward to sipping this 'stormy and mysterious' drink when a get a chance to watch some of season 2.