Screen
Lance Weiler

Why audiences are key to cross-media creation

3-Sep-2009
New media requires new approaches to storytelling, says Lance Weiler - and seeing the audience as collaborators will enrich their experience and pay dividends in the long term.

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International box office

May 10-12

1Iron Man 3 ($89.3m)
2Star Trek Into Darkness ($31.7m)
3So Young ($23m)
4The Croods ($12.2m)
5Oblivion ($11.8m)
6Les Profs ($3.9m)
7Olympus Has Fallen ($3.8m)
8Evil Dead ($3.54m)
9Go Goa Gone ($3.52m)
10Scary Movie 5 ($3m)

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