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Deluxe expands UK digital cinema operation

The company is building a new £4m purpose built facility in Soho.

Deluxe Entertainment Services Group is expanding its UK Digital Cinema operation with a new purpose built facility in Soho.

It is hoped that the £4m investment will increase capacity by up to 80% to meet the demand of its theatrical distribution client base. The new facility on Meard Street in Soho should be completed within six months and includes the creation of six new preview theatres accommodating film and digital formats. The facility will include CXFS SAN infrastructure and dedicated storage for Babel, used for 3D subtitling.

Over the past five years, Deluxe has invested over £15m into their Digital Cinema offering globally. This latest investment is part of the company’s plans to expand in Europe.

“We have been at the forefront of digital cinema for several years,” says Peter Wright [pictured], managing director of Deluxe’s digital operations in Europe. “Our Digital Cinema volume has increased ten-fold since we began offering the services in Europe, and this additional investment will see a substantial increase in capacity once again. This enhanced capacity also allows us to continue to deliver within the ever decreasing timeframe between delivery and release.”

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