The Competition Commission has extended its investigation into movies on pay-TV as a result of the launch of VoD providers Lovefilm, Netflix and Sky’s forthcoming standalone service.

The Commission is now accepting further submissions, with a final report to be published in July following the “number of potentially relevant market developments.”

In August, the Competition Commission published provisional findings that found Sky’s strong market position offered “no likely prospect” for rivals to emerge - a charge Sky disputed.    

But it now wants to gauge industry opinion about how the emergence of online players will affect the licencing deals struck.

“We are considering the extent to which these products or services are, or may in the foreseeable future become, substitutes for traditional bundled pay TV services or substitutes for Sky Movies,” it said.

This story was originally published by Broadcast.