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Thank you so much for putting up this article. Words of wisdom indeed and so important for everyone in the industry to read. Mr. Williams-Jones is so right about 3D and the opportunistic greed of cinema owners. I was stunned the other day when I saw how much it would cost to see Transformers 3D in a good seat at the Odeon Leicester Square - £23.60 ($38). That's a complete rip off! How does that encourage people to go the cinema? Also, how does it discourage piracy?

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