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Curzon Soho is £12.50 a ticket and most of the rest of the London screens are at least £10. But even with an average of £8 when you factor in regional screens and two screenings a day, its still an average of about 160 admissions per screen over the weekend, thus 53 per day and 27 per screening. Thus whatever way you cut it, this is a very modest performance.

There has been many successful niche releases in the past with no stars, including foreign language films which have done massively better than this. One presumes that the backers have their reasons for wanting to put a gloss on it all.

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