Universal targets Latino market with Arenas Group
Universal Pictures has teamed up with The Arenas Group, an advertising, PR and talent management firm focused on the US Latino market, to form Arenas Entertainment, a new film label to acquire, produce, finance, market and distribute films for Hispanic audiences worldwide.The deal was struck to form the company by Marc Shmuger, vice chairman of Universal Pictures, and Santiago Pozo, founder and president of The Arenas Group. Pozo will be chief executive officer of the new venture.Universal ...
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