Mobile content company Starcut has struck a deal on behalf of AardmanAnimations for Singapore-based M1 to distribute Aardmancontent.
M1's Watch-A-Video service,available to 3G customers, will now carry Aardman clipsfrom Wallace & Gromit,Angry Kid and Creature Comfortsas part of its distribution deal with Starcut formobile content in
"Aardmanhas looked to embrace the wireless platform, investing time and money increating content that works specifically in this space," said Sean Clarke, Aardman's head of marketing and licensing.
We are always lookingtogether with our distributors, to support new forms of delivering our contentand are positive that this new service offered by M1 will allow consumersanother user friendly service to enjoy our work."
Added Sharon Tan, directorof consumer marketing for M1: 'M1 is proud to be the only local operatorto offer this push-based video service. We work with various contentproviders to offer our customers a wide range of video contentto suit varying interests and needs. And we are pleasedto partner Aardman to include itsvideo content on Watch-A-Video. YoungSingaporeans are familiar with Aardman's animationson television and the big screens, but now, they will getto enjoy them on their mobile phones anywhere and anytime."
Aardman's content deals are handled through Crucible Media.