BBC Worldwide has appointed Jemma Adkins as Head of Content at its Digital Media division as Head of Content.

She will be responsible for sourcing the best programming and digital content for the global digital media business, including BBC Worldwide's VOD and mobile offering and its proposed commercial iPlayer.

Her brief will include the development of new content for mobile and online.

Simon Danker Director of Digital Media said, "Jemma's appointment demonstrates BBC Worldwide's commitment to making our content available on multiple devices throughout the globe."Adkins was previously at the BBC Worldwide TV Sales division where she was responsible for negotiating the sale of programming in the UK and Ireland market including working with VOD services BT and Homechoice.