Alan Amman has been promoted to executive vice president and COO at Los Angeles-based publicity firm mPRm Public Relations.

The move recognises Amman's growing managerial role and expands his remit to encompass the events/lifestyle practice and the recently formed viral marketing and PR service mPRm sPRead Solutions alongside his ongoing commitment in overseeing home entertainment, television and corporate entertainment.

As COO Amman will be responsible for day-to-day operations for the company including staffing, account management and other internal functions.

He reports directly to company co-presidents Rachel McCallister and Mark Pogachefsky. Vice president of home entertainment Bill Horn and vice president of television Donna Hardwick continue to report to Amman. Shari Mesulam, who is vice president of the events/lifestyle practice, will also report to him.

Amman joined the firm in 1995 and has played a key role in expanding the home entertainment practice and overseeing television and corporate entertainment clients.

Prior to mPRm Amman served as senior vice president of publicity and promotions for 20th Century Fox and held executive positions at numerous studios including New Line, Orion Pictures, Lorimar Filmed Entertainment and MGM/UA.