Sapan will discuss the value of original programming and how to create brands.

President and CEO, AMC Networks, Josh Sapan will deliver a Media Mastermind keynote address on April 2 at MIPTV (April 1-4).

Sapan will discuss the value of original programming and how to create entertainment brands of distinction in an increasingly competitive world.

AMC Networks Inc. operates brands AMC, IFC, Sundance Channel, WE tv, Sundance Selects and IFC Films and has aired series including Mad Men and The Walking Dead and features including Golden Globe-winner Carlos and acclaimed biopic Che.